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I was graciously invited by the Library Information Technology Association (LITA) to give the LITA President’s Talk on June 25th. The talk was recorded and will be shared publicly in the next few weeks.

Until then, here is the full text of the talk (minus my asides, of course).

Thank you so much to LITA President Aimee Fifarek for the invitation (and to N.K. Jemisin for the NYT review that brought Geek Feminist Revolution to Fifarek’s attention!) and everyone involved in coordinating the event. Thanks also to the Tor team, in particular Kathleen Doherty and Zohra Ashpari, for all of their support in ensuring this event went smoothly. It was lovely, and I felt honored to be there.

LITA TALK: WE ARE THE SUM OF OUR STORIES

So, this talk was described a bit disingenuously. And I apologize for that. What I’m actually here to talk to you about today is llamas.

Yes, I’m going to tell you a story about llamas.

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On the surface, it’s pretty easy being a llama. I mean, all you want to do is eat, and poop, have sex sometimes, maybe raise some babies, and die old. These are desires that pretty much every llama shares. It’s something they can collectively agree on, and have collectively agreed on since there were llamas.

What they can’t agree on is what the point is of being a llama, anyway. Who made them? What’s the point of all this sex and pooping? They also can’t agree on if bigger llamas should be able to get access to more to eat, even if it means that other llamas may get less. Should little llamas have to poop in one part of the pen but big llamas poop where they want?

These are important llama questions. Pooping is serious business when you’re a llama.

These differences in such philosophical questions posed by herd life caused the llamas to all break up into divisive groups based on these different stories created around the facts of being a llama.

As divisions among the llamas escalated, they didn’t notice that sometimes there were some sheep dogs and leopards wandering among them, agreeing with their stories and planting new alternative facts into their heads, that not all llamas poop, not all llamas eat, so what do llamas really have in common anyway?

But leopards eat llamas, you might be saying, why on earth would llamas be listening to leopards, and I’d say #NotAllLeopards, why don’t you just hear both sides?

Pretty soon these llamas no longer stayed in the same herd together. They formed smaller herds. They started trusting no one but their own immediate families. The llamas could not form a shared reality, a shared story, about the state of the herd and the world around them. Soon, even their own families became suspect.

At some point, the llamas contaminated their grazing spaces. Many died of dysentery and ecoli. Some starved. But most were simply picked off one by one by the leopards who had helped nurture the stories that drove them into these little, more easily murdered groups.

The llamas all sat around blaming each other, until there weren’t any more llamas left. The leopards got very fat.

That’s it. That’s all I’ve got.

Oh, you want a moral to the story. A purpose? Why share a story, if it doesn’t tell us something about ourselves, the way that stories are supposed to?

Well, I guess the moral of the story is…. Thank goodness we’re not llamas.

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It’s certainly easier to talk about the folly of llamas and their warring versions of reality than it is to face and understand our own shortcomings. We like to believe that we are rational creatures. But as someone with a deep background in storytelling and over a decade of marketing experience, I know the ugly truth. We are not rational creatures at all. We are driven purely by emotion. And those emotional drives are most powerful when communicated through narrative.

Story is absolutely central to our understanding of ourselves and our reality. There is a theory that human consciousness begins with story. Our awareness of the world hinges on our ability to form narrative. This is why most of us don’t have any clear memories until we’re two or three years old. Before we are able to construct our own consciousness, we must be able to form narrative. It is story that makes us human.

It means we can be shaped and altered entirely by the stories we tell, the stories we are told, and the stories we choose to believe about ourselves.

Scary, right?

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My 6 year old nephew thrives on rules and facts. Household rules, social rules, give him a baseline template by which to measure the world. It soothes his anxiety to know exactly how people are supposed to act. When rules are broken, he loses his mind.

I like to tell him wild stories that aren’t true. When he was four I convinced him that dinosaurs weren’t extinct, just nocturnal,. Which was super funny until he corrected his kindergarten teacher, during a class on dinosaurs, by announcing loudly: “DINOSAURS AREN’T EXTINCT THEY’RE NOCTURNAL.”

I know, I’m a terrible Aunt.

Before then, he was happy to believe whatever story I told him. Now he hesitates and interrogates on the assumption that NOTHING I tell him his true. “Auntie Kamo that’s not TRUE.” And when I assert it is he looks for other sources, asks his mom, his uncle, “Is that REALLY true?” in an attempt to find a consensus.

He has learned to think critically (I have turned him into a critical thinker! Mission accomplished!). He’s learning who the best sources of information are. (not me). If only those llamas could learn to think as critically as a 6 year old.

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The way our behavior is shaped by story has been known by prophets, governments, and marketers (for millennia. It’s why religious books are largely written as a series of parable and stories. I still remember the Bible story where the King determines which woman is the true mother of a child by threatening to cut the kid in half! Memorable stuff.

For 15 years I’ve been working in an industry that was able to convince people that tobacco was cool, and then that it wasn’t. We got people to wash their hair everyday instead of every week, so we could sell more shampoo. The “tradition” of the diamond engagement ring can be traced directly back to a 1930’s ad campaign by De Beers, in which a copywriter like me came up with the phrase “diamonds are forever” and started convincing celebrities to show off diamond engagement rings.

Everything we do is made up. It’s all driven by stories.

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Even our sense of ourselves as a nation is simply a story, one many of us learn when we’re about… six. It is a carefully crafted story of manifest destiny and independence, in which a collection of European immigrants went out into a largely unpopulated continent and tamed it to their will and gave freedom and equality to all.

The only way to stick to this sense of ourselves is to willfully ignore the fact that the country was also built through the use of genocide, slavery, and oppression. We were, for nearly two hundred years, a democracy only in the sense that Athens was a democracy, a democracy that didn’t include women, foreigners, or slaves.

Yet even here there is some truth to the story we tell ourselves, at least. This is a country of immigrants. Together we have built some great things. We have also, collectively, done and continue to do some very terrible things. These are facts we can all agree on. It’s the story around it that changes.

Hijacking the American story is much easier than we’d like to think. Because, like my nephew, we all learned these stories when we were very young, we reject much of what we learn we when are older. We don’t want to believe entire nations of people had to be murdered and forcibly relocated for this country to be what it is. We want to believe they all died of plague. White people in this country in particular don’t want to believe that enslaved hands helped build our White House. We want to believe all slaves were treated well and slavery “wasn’t so bad.” It soothes are sense of ourselves.

But that doesn’t make those things true.

Stories and truth aren’t the same thing.

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Much has been made of the rise of the internet, and its power in fracturing our sense of ourselves and our stories.

But our mass media is simply a reflection of our true selves and the culture at large. It’s like a carnival fun house where we are constantly confronted with all the best and darkest and most twisted versions of our reality as individuals and a nation.

Technology has simply made abuse and misinformation easier. I get yelled at and harassed on the street constantly when I lived here in Chicago. While walking my dogs last week in Dayton, Ohio I had a guy follow me in his car, espousing my physical virtues while demanding to know if I had a boyfriend. I’m regaled by street preachers about their views of apocalypse and salvation. On trains here in Chicago I’d also encounter wandering folks who insisted we were being controlled by aliens, or…whatever.

Online, it’s simply easier for people like Todd in his boring corporate cubicle to engage in this behavior of abuse and misinformation – quickly and and infinitely.

For more than two decades, we have allowed bullying and abuse online and off, on playgrounds and by our sons and daughters, by our police forces, on our college campuses, in our streets, and we have allowed it in ourselves. To achieve this, we have built elaborate stories about why this abuse isn’t really abuse. We talk about how “boys we be boys” and “women are just asking for it,” and “if people just respected people with guns they wouldn’t get shot.” And we have allowed our media to serve us entertainment an call it news.

These stories aren’t solving these problems.

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Story has power no matter how it’s communicated. Consider an examples less close to home. One without internet.

After an airplane carrying the then president of Rwanda was shot down in 1994, members of the political elite in Rwanda launched a campaign to encourage the Hutu majority to murder their Tutsi neighbors. Checkpoints and barricades were erected to screen those with Tutsi ethnic classification. One of the most powerful tools of the genocide, however, was the radio. On an extremist radio station, Hutu civilians were encouraged to take up whatever arms they had at hand, murder their Tutsi neighbors, and take their property. Over the course of about 100 days, Hutus murdered somewhere between 500,000 to 1 million of their own friends and neighbors.

A 2014 study estimated that 51,000 perpetrators, or approximately 10% of the overall violence, could be attributed directly to the propaganda espoused by a single radio station. The station was established several years before with a clear mission of promoting Hutu dominance in the region, and shared racist jokes and urged civilians to violence. More damning, the study also found that the station had not only directly influenced behavior in the villages within reception, but also indirectly increased participation in neighboring villages through social interactions. In short, mass media can and does affect participation in violence due to both direct and indirect exposure to propaganda.

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I bet you relaxed and felt much more comfortable when I was talking about faraway Rwanda than Todd in his cubicle. It’s easier to say we aren’t responsible for dealing with Rwanda. A lot harder to admit that Todd has problems and those problems are American problems.

For decades we have called the rise of misinformation and propaganda in this country entertainment. But it’s becoming increasingly clear what they really are.

Russian chess grand master Garry Kasperov recently tweeted, “The point of modern propaganda isn’t only to misinform or push an agenda. It is to exhaust your critical thinking. To annihilate truth.”

Sometimes the only way to share the truth about ourselves is by giving it some distance. The closer it is to us, the more it hurts to see it. It’s like looking at our reflection. All we want to do is break the mirror.

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Does truth still exist?

I have seen the attempted annihilation of truth in other countries, and I can tell you the general story of how it happens. But you already know by now, don’t you? You are encouraged to not think critically about media, but to reject it outright. You watch your government state a stance in one sentence and deny they ever said it in the second. When they are called out on this, governments then prevent themselves being filmed, so ordinary people have only the word of the already discredited media on what the government is saying. You see the pervasive spread of radio programs and Facebook pages influenced by foreign governments and bros looking to make a buck who actively spread false stories.

These are things we have witnessed. What remains to be seen is how each of us crafts the stories of these truths to shoehorn them into our internal story of the country we live in, and the people we are.

Because we would rather figure out a way to do that than confront what is really happening. The splintering of our stories of ourselves and our countries feels too much like dying.

So the leopards get fat.

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If we can agree the world is confusing, and we often feel that we’re dying, we can, at least, ask ourselves… what happens next?

Now that so much in the world has been discredited and maligned, where do we turn? It turns out that there’s still one shining institution in America that has yet to be tarnished with the “fake news” label. It still holds a place in the public mind as an authority in fact and truth. That last bastion of truth is, of course, our libraries.

They’ve gone after your funding, sure. They don’t want to educate the populace because then they think critically. Authoritarian governments, corporations, people who want to retain power by crushing others, don’t want you to show the public how to really critically interrogate the information they consume.

But we’re not dead yet!

Children still come to libraries, young people still come to libraries, adults still come to libraries, looking for objective truth. In my hometown in Dayton, Ohio we just funded a massive new downtown library space with meeting spaces, cafes, and three floors of books. We still believe in libraries.

We unleashed firehouse of the internet on our countries without giving people the tools they need to navigate that information in a critical way. We assumed that somehow, magically, people would just figure out what was true and what wasn’t.

To help patrons, it’s not enough to show them where the information is, but also to teach them how to think critically about it. Incorporate guidelines for critical thinking in every how to use the library talk, every discussion about the internet. Hell, put up posters there along the computer banks, “Think before you click!” “Think before you share!” That sounds simplistic, but put those messages into the form of stories told by llamas who are making poor decisions, and it becomes powerful.

When I teach copywriting classes, I give my students handy green, yellow, red caution designations for common news sources and sites. It’s not that they can’t or shouldn’t see that information, no! But it urges them to think more critically about what the source is, what their motive may be, and gives them guidelines on how to navigate the vast trove of information. It invites them to take personal responsibility for the information they create, share, like, and broadcast. I teach them about hyperlinks, and clicking back, always to check the original source of a news item buried eight blogs deep. I tell them to take note of the author of the information, and think about what biases that person may have. I teach them all to be little mini-historians, using the same training I was given when I pursued my degree.

Most importantly, again, I urge you to share this information about how to uncover truth in the form of stories and fables, not bullet points. If you want people to remember the importance of critical thinking and their part in spreading misinformation… tell them about the llamas.

We unconsciously examine the biases of our own family members every day. Today, we must all be that studious 6 year old, shaping and reshaping reality, examining sources, doubting, always, but knowing the truth is, as ever, out there.

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So finally, I realized that some of the problems I had in crafting this speech is that I was trying to tell you how to save the world with the power of story in…. 30 minutes. What can I say, I’m ambitious. What I’m going to do instead is share with you the story that is getting me through this difficult time in our history.

I tell myself that we all still have more in common than we have been led to believe. We all just want to eat and poop. Occasionally, we may want to have sex or at least have strong human relationships, we all want to live a life where we are comfortable and loved. We all want to die old.

I also have to believe there is a future. I often imagine that it’s 30 years from now, and the world here in America is amazing. We have tackled income inequality. We no longer wake up anxious in the middle of the night about medical bills or how to pay for our children’s medications, because we have all decided that we are only as healthy as the least healthy among us. We don’t worry about how to provide for our parents, or ourselves, in old age, because we have all decided to take care of each other from birth to death, just like a herd of llamas.

Our story, as a nation, has changed from one of The Hunger Games who can kill or rob more people faster than anyone else – to one of sharing for the common good. We have learned how to be kinder. Less angry. The story we tell ourselves now is that we all need each other to be here. I need other people to live, because they make my shoes, my medications, they pave my roads, they fund the library that helped me learn to read, they regulate the safety of the food I eat. We all understand and value that, now. Thirty years from now.

I understand that sometimes it takes the very worst happening for us to get to that future. Sometimes, as in Europe, it takes a terrible war. Hard times. Terrible times. I tell myself that we are just beginning to enter those times.

So in this future, I’m an old woman living in an off-grid adobe hut in the middle of the desert, not because it’s the apocalypse and I’m drinking my own urine, but because it’s hot and sunny and when I’m old I want that! And I imagine these students tracking me down. And they come to me and they say, “How did you survive this terrible time in history and get through to the other side? How did you keep up hope when it looked like America had lost its story and was going to tear itself apart, with a foreign war or even a civil war?

And I tell them what I’m telling you now, and that is that I persevered because I could see the future on the other side. I could see us coming together. I had hope for this future. I could see them, these students and their shiny faces. I could see the future I built for them, and all of us. And I told that story to others.

No matter how horrible things got, so matter how divisive we were all encouraged to be, I remembered our collective story.

We all want to poop. We all want to eat. We all want to die old.

And I hope that as we go forward, there is some solace and hope for you in that as well. We are not all going to make it to that future. And that itself is a tragedy. It’s a tragedy to be here. But I believe in that future. And that is my story. That’s the real story I wanted to share with you today.

So, if there’s one thing we can all agree on, those llamas sure have a lot of problems. I hope they can work things out.

I want to thank you all for coming to story time today.

I wish you the very best.

/fini

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